Direct Success

About US

Passion & Experience


Cheryl McDaniel, Owner & Founder

Cheryl McDaniel,
Owner & Founder


In 1995, Cheryl started a business in her basement due to her desire to work for a company that was passionate about providing excellent customer service and high quality work consistently. That company became Direct Success. Since then, Direct Success has expanded to a 66,000 sq. ft. building in central New Jersey that houses our call center of trained pharmacists and technicians, our pharmacy, our production/fulfillment center and our conference planning tradeshow exhibiting division.

Working in the healthcare industry is both rewarding and demanding. Our team members provide “above and beyond” service that allows us to support our pharmaceutical clients at a level far superior than our competitors. Direct Success earned the URAC Specialty Pharmacy certification in 2017, which is a confirmation of our commitment to quality.

In 2015 my mother was dying of cancer. While medical cannabis was not legal in Ohio I started to research this new medical treatment and found that, while there might be answers for people suffering with serious medical condition, the training and compliance of this industry was far more casual than I thought appropriate. I started Extra Step Assurance. We are a company with a mission: ESA is committed to bring proven education, understanding, compliance and consistent standards to the Cannabis Industry. We train physicians and other healthcare providers across the USA on the factual information of cannabis as a medicine.

I am proud that we provide quality service every day for every job.


Get in touch

We at Direct Success know that finding the right support to you is a choice not to be taken lightly. That’s why we offer free consultations to walk you through your needs, the scope of your goals, and your budget.

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