Direct Success

About US

Passion & Experience


Cheryl McDaniel, Owner & Founder

Cheryl McDaniel,
Owner & Founder


In 1995 I started a business in my basement. I wanted to work for a company that provided excellent customer service and quality work every day for every job. That company became Direct Success. Since 1995 we have expanded. Our 66,000 sq ft building in central NJ serves as our headquarters. We support our extensive call center of trained pharmacy technicians, our pharmacy, production and fulfillment center along with all support teams at this location. Our call center in was awarded the contract to be the official call center for the Ohio Medical Marijuana program.  We are fortunate to have 3 additional pharmacy partners in FL and UT. 

Working in healthcare industry is a rewarding and demanding job. Our team members "above and beyond" service allows us to support our pharmaceutical clients at a level beyond the norm. Gaining our URAC certification this past year was a confirmation of our commitment to quality. 

In 2015 my mother was dying of cancer. While medical cannabis was not legal in Ohio I started to research this new medical treatment and found that, while there might be answers for people suffering with serious medical condition, the training and compliance of this industry was far more casual than I thought appropriate. I started Extra Step Assurance. We are a company with a mission: ESA is committed to bring proven education, understanding, compliance and consistent standards to the Cannabis Industry. We train physicians and other healthcare providers across the USA on the factual information of cannabis as a medicine.

I am proud that we provide quality service every day for every job.


Get in touch

We at Direct Success know that finding the right support to you is a choice not to be taken lightly. That’s why we offer free consultations to walk you through your needs, the scope of your goals, and your budget.

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